Target Mobile and Web
In 2010 Übermind was hired by Target to create their very first iPad experience. I was the Creative Director at the time and worked with a one other designer on this project.
At the time Target’s weekly print ads and digital shopping lists were their most valuable marketing assets. These two things were front and center in their first iPad experience.
During most of the time Target was our client I was Creative Director leading teams on multiple projects. Our first project with Target was updating their iPhone App, and at the time our design team was small. So I tackled this first project.
Another project I worked on was the Mobile interactive site on Target.com. I designed and coded this playful little experience.
I worked with a 3d artist on this bobble-head version of Bullseye, the Target mascot. We used this on the iPad App as a fun interactive element.
